A lawyer colleague, who wrote a book entitled Moral Capitalism and who runs an
organization devoted to business ethics, wants someone with an architecture or
design background among the contributors to an online journal he wants to
start. While the journal seems needed in an era of one business-related scandal
after another, having a designer among its writers raises the question of what
an aesthetically oriented field has to contribute to ethics.
Western culture, said the
19th century philosopher Friedrich Nietzsche, cycles between periods
of order and disorder, calmness and wildness, or as Nietzsche put it, between
the Apollonian, referring to Apollo, the Greek god of reason and truth, and the
Dionysian, referring to Dionysus, the Greek god of wine and ecstasy. That idea
echoed the notion of the 18th century writer, Edmund Burke, that the
West has embraced two opposite ways of thinking about aesthetics as either a
search for beauty or the “sublime.” We sometimes admire the orderliness,
proportion, and balance that have traditionally characterized beauty, and at other
times, we like the messy, disturbing, and overpowering that Burke called the
sublime.
Such theories say a lot
about our own time. While we can find both Apollonian and Dionysian qualities
in contemporary culture and both the beautiful and sublime in the current art
world, it does seem as if the Dionysian sublime has had the upper hand over the
last century. Just read the news, rife with stories of street violence, foreign
wars, political scandals, and business swindles. Or look at contemporary art
and architecture. From intentionally outrageous musicians and actors to
emotionally raw paintings and novels to phenomenally twisted or shard-like
buildings, our aesthetic tastes – like our ethical expectations – definitely
tend toward the sublime.
Both Burke and Nietzsche
recognized that cultures couldn’t maintain such an extreme for very long. We
eventually tire of the sublime and start to see it not as inspiring, but as simply
ridiculous. Many causes no doubt contribute to this turning away from the
sublime, but certainly one has to do with the economic and material conditions
of a culture. The sublime seems inherently wasteful and excessive, which in
turn reflects a degree of confidence among people that we have enough excess to
waste without worry about running out of things. While that may have
characterized the 20th century, with its oil-fueled economics and
its nuclear-powered politics, it does not mirror the 21st century.
Ours seems, at least so far, to be a time of conservation rather than waste, of
environmental and social concern rather than personal excess and
outrageousness.
Many people, though, have
not yet gotten that message. If anything, our world seems even more extreme
than in times past, with politicians more polarized, businesses more powerful,
and artists more personal than many commentators can ever remember. It’s as if
we have to push excessiveness itself to such excess that we can no longer
sustain it and find ourselves forced to change. To use Nietzsche’s allusion to
Dionysus, the god of wine, we seem like an alcoholic who has gone on one last
binge before becoming sober.
So what might a designer
contribute to a journal about business behavior? What might aesthetics, in
other words, contribute to ethics? Just this: the aesthetics of the sublime and
the beautiful, of Dionysus and Apollo, offers not only a way of understanding
art. It also helps us see why we find ourselves surrounded by so much excessive,
unethical behavior on the part of so many people in positions of power in both
the public and private sectors. It explains their ridiculousness.
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